Why WWE Are Making A Huge Mistake With Seth Rollins

On the eve of Crown Jewel, WWE find themselves with a match they can't book their way out of, seemingly as a response to one they shouldn't have.

"The match cannot be stopped for any reason" is the sort of wrinkle unprecedented for WWE because they genuinely don't like to box themselves into a corner of having to deliver a finish. That's what Hell In A Cell used to be (and thus was immensely satisfying) before the company broke the gimmick two years in a row with non-finishes in contests between Roman Reigns and Braun Strowman in 2018 and the aforementioned Rollins/Fiend catastrophe.

Rollins was a feature in the in the Reigns/Strowman mess too, as it happens. A distraction piece at the time, he was thrown out there to bump through a table alongside Dolph Ziggler to try and give the fans something to cheer in place of a non-finish. In a world weeks before Roman Reigns revealed that his leukemia had returned, 'The Big Dog' was the punching bag rather than 'The Architect'.

In Reigns' eventual absence, many toasted the potential rise of Rollins as an overdue replacement. When his Shield brother thankfully announced his cancer's remission shortly before WrestleMania, the stage seemed nicely set for both to succeed at the highest level in something of a shared spot.

As it turned out, WWE were all in on Seth after all. And it was the worst thing that could have happened to him.

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