Why WWE Are Making A Huge Mistake With Seth Rollins

What was surely the happiest ever period in Seth Rollins' personal life proved to be one of the trickiest in his professional tenure. The pairing with Becky Lynch lacked chemistry and managed to undermine both of them at times when they couldn't afford it, but the company persisted all the same.

Seemingly bored of his toys, Vince McMahon tried and failed to elevate Baron Corbin and Lacey Evans by having them lose to the champions on consecutive pay-per-views. But the damage to all four was profound at the end of the feud. Lynch escaped obscurity by the skin of her teeth by being good enough to hurdle the obvious obstacles, whilst Evans and 'The Lone Wolf' were kept off television for weeks just to help them stand a chance of ever being watchable again. What got sadly subdued during this time was the good work Seth was doing - Corbin found revelatory form when the company kicked off his King Of The Ring push. Form surely sharpened by virtue of working with Rollins all over the country every night. Not that people wanted to give him credit for anything by then.

Some truly horrific Twitter patter borne out of panicked defensiveness or the critical response to his run at that point resulted in Seth alienating many of his core fanbase for the good of sticking up for his employers. Understandable, perhaps, but that perception extended to every single aspect of his character. Matches, promos, further Tweets and even appearances on fluff shows such as 'The Bump' served to stoke the fires of hatred around him. He'd gradually earned the disdain John Cena and Roman Reigns before him had been forced to shoulder. But it was as if he'd done it himself rather than just had it happen to him from the top down.

Showing absolutely no effort to help with a lifeline or two, WWE then didn't even book him to win.

CONT'D...