Why WWE Are Making A Huge Mistake With Seth Rollins

Seth Rollins
WWE

Where does Seth Rollins' annus horribilis end at this point? With two months still left in 2019, the 'Beastslayer' would probably be only too content to be rid of what should have been the biggest periods of his career. It's certainly come to define who and what he is as a WWE main event star, but none of it has been particularly good.

The lack of conclusivity in his finishes of late only serve as deathblows because everything else was on life support. Fortunately for Rollins, there is a way to reanimate this corpse of a year into something more prosperous in the near future.

Unlike both Cena and Reigns, the company had long flailed with 'The Architect' before they let him have another turn at the top. He's been a heel, he's been a midcarder, a tag guy and just about everything else the organisation has asked for. It's perhaps why he's so loyal like some idiotically naive family pet, but it's about time the loyalty was returned.

If and when he loses his Championship (and the sooner the better, even if it's not to Bray Wyatt at Crown Jewel) a totally dead character may be able to live again. Freed from the shackles of being 'The Guy' in WWE, the company hopefully won't do him so dirty. In turn, he might...might be able to clean up his act.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett