Why WWE Will Always Sell Out EVERY Gimmick

Bray Wyatt The Fiend
WWE.com

It's not Bray Wyatt's fault. The failings over the past several years, both objective and subjective, have rarely been Bray Wyatt's fault, to be completely fair to him.

Apocryphally seen as one of the smartest men in the locker room by various co-workers wowed by the wildness of his creative mind, the position he finds himself in as a divisive supernatural figure was one that wouldn't have happened if the system that fostered the gimmick knew how to use it. That's the tone this piece will take anyway, even if your writer has had his reservations with the quality of work at time.

That's also the reason why it seemed worthwhile to separate facts from personally-curated fiction.

A fairly healthy majority from a decent sample size are still clearly emotionally invested in The Fiend, even if they're not well off enough to financially invest. And to be frank, if you've $6500 just lying around to spend on a belt, you're best off giving it to a good cause instead.

Because, and here's the sad reality of the state of things in 2020 - The Fiend isn't a good cause. Bray Wyatt the wrestler has a contribution he can make to the show and Windham Rotunda has a job that helps create a nice life for his family, but The Fiend will never be The Undertaker, or Mankind, or even the f*cking Missing Link because WWE, if they haven't already, will sell him out long before he has the chance.

Why?

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett