Why WWE Will Save Cody Rhodes From Burial

The very first time Cody Rhodes cut a promo after his WWE return last year, he made it abundantly clear that he was focussed on winning the Undisputed WWE Universal Championship.

While Dusty Rhodes had plentiful championship success over the decades, the American Dream was never able to capture WWE's top prize. Dustin Rhodes, aka Goldust, is a three-time Intercontinental Champion, but he likewise was never able to win 'the big one' during his several stints with the market leader. As such, Cody was on a mission to win the Undisputed WWE Universal Title for his family name, and more specifically for Dusty.

The American Nightmare's mission may have been derailed due to a torn pec, but Rhodes returned at this year's Royal Rumble, won the titular men's bout, and cemented himself a spot against Roman Reigns for the greatest prize in the industry.

With the Tribal Chief on a truly generational, all-timer of a run that has seen him topple any and all challengers - such as Sami Zayn, Kevin Owens, Drew McIntyre, Sheamus, Riddle, Goldberg, Shinsuke Nakamura, Bray Wyatt, Braun Strowman, Cesaro, Daniel Bryan, Edge, Rey Mysterio, and Jey Uso - it seemed that Cody Rhodes would "finish the story" by being the one to finally topple the Head of the Table at WrestleMania 39.

To the surprise of many, WWE opted to have Reigns retain against Rhodes at 'Mania 39.

But what about Cody's story? Why wouldn't WWE pull the trigger on his World Title win? Why wouldn't they cement Cody as a major player? Why would they not capitalise on Cody's huge momentum and groundswell of support? And worryingly... does this mean Cody Rhodes is the next Lex Luger?