Why WWE WrestleMania 37 Has Had The Worst Build EVER

AJ Styles
WWE.com

Rollins does not like being swung. Cool. Apollo Crews Vs. Big E is wretched in a way that really isn't your writer's place to bury. But still: think of the power dynamic between Apollo Crews and Vince McMahon, and think also of Vince's despicable history in this particular regard. The match has already happened (and failed) several times. Without even considering the real bullsh*t, this is match-match-match-match-match-to-build-a-match bullsh*t: the absolute nadir of creatively bankrupt content churn.

AJ Styles is on a three-match losing streak that was pointed out by the commentary team ahead of a Tag Team Title match built via games of charades. This is omni-terrible booking, as frivolous as it is illogical, and the eight-foot killer it is meant to get over is a mild-mannered fellow. It is sh*t. Sh*t.

Riddle is the annoying babyface, Sheamus the heel who is understandably pissed off at him, and will exact vengeance in a match we've already seen on TV. This is bad promotion and piss-poor character work. The Bad Bunny Vs. Miz thing is what it is - halfway passable and intelligent corporate synergy - but the bad-on-purpose 'Hey Hey Hop Hop' music video didn't work because it was indistinguishable to everything else that is bad on the show. It wasn't offensively bad, just...as bad. And put the guy through a windshield, Jesus. It can't be that expensive to replace. Isn't this elusive concept of actual heat worth more?

The Women's divisions are in utter disarray.

CONT'D...(5 of 6)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!