Why WWE WrestleMania 37 Has Had The Worst Build EVER

Asuka Rhea Ripley
WWE.com

This is the worst sh*t WWE has curled out since 2015. Two separate "Can they co-exist?" storylines is unacceptably awful. They can't! They never do! And the babyface is a useless moron for entertaining the notion! Also: they're going to have a match anyway, in which they'll fail to co-exist within seconds. The concept of wins and losses mattering now is utterly f*cked. Rhea Ripley hasn't won a single match on the main roster in over a year, and was beaten out of NXT like that matters, and just..pointed at a sign to get the shot at WrestleMania. "You seem to think she's good, so...here she is!" is the thought process here. You are doing their work for them.

Likewise, various very bad teams have lost various very bad matches commentated upon by losers who think they deserve the "opportunity". They are all entitled delusional brats in that Women's Tag Team division. It's a brain-scrambling farce.

The title promised a comparative exercise, and yes, this is the worst ever build to a WrestleMania because there is not a single red-hot must-see storyline that WWE has not in some way botched.

Even the halcyon days of...2020 yielded Edge Vs. Randy Orton, which told a tense and heartfelt story before they disappeared up their own arseholes at WrestleMania 36. You got KofiMania in 2019. Daniel Bryan's return was electrifying in 2018. Even during the broken clock years, WWE had something in them. The clock is as dead and as burnt as the Fiend's glowing translucent d*ck fingers in 2021. Most of these matches will deliver on the night, but - again - that is the absolute bare minimum of what can be achieved with this enormous and enormously talented roster.

Why has the build sucked?

WWE is a soulless, effort-free, trope-riddled content factory overseen by a fading old man woefully unqualified to remember anything, much less craft a storyline.

If this Vince McMahon was booking the roster of 1995, there wouldn't be a 1996.

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Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!