Why WWE WrestleMania 38 Reeks Of Desperation

The main event of WrestleMania 38 on Sunday night has always been a big match. Brock Lesnar versus Roman Reigns is a titanic clash – even if we’ve seen it several times in the past few years.

But WWE has gone out of their way to blow this one up to artificially epic proportions. First, Roman cost Brock the WWE Championship at Royal Rumble, so Lesnar went out and won the Rumble later that night. Then he chose Reigns’ WWE Universal Championship. Fine so far, right?

However, Brock then regained the WWE Championship at Elimination Chamber, making this a “champion versus champion” match. And this is where WWE’s hype machine went into overdrive.

The match quickly became “title for title, winner take all,” which is the same thing that happened at WrestleMania 35 with the two women’s titles – they remained two separate titles. The billing then shifted to “championship unification match,” implying that only one world title would emerge from Mania.

And finally, they’re now calling this “the Biggest WrestleMania Match of All-Time,” which is a bit of a reach. So, we’ve progressed from a Crown Jewel rematch to a title unification match that is supposed to be the biggest in 38 WrestleManias. Why don’t they just promise a live human sacrifice or a free concubine with your Mania ticket?

There’s hype, and then there’s “bad car salesman” hype.

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