Why WWE's Biggest Story In YEARS Has Already Failed

Roman Reigns King Crown
WWE

For years, Vince McMahon wanted Roman Reigns to be the definitive destroyer who toppled an indestructible Brock Lensar. Now, 'The Tribal Chief' himself has become that killer pillar.

As of writing, Royal Rumble and WrestleMania season are approaching with 'The Beast' almost certainly despatched, and no obvious 'Show Of Shows' challenger on the horizon. And whomever steps into the breach will likely face the same problem every other challenger has - they're not on Reigns' level. And not by a long way.

Both fantasy and reality booking seems to be positioning The Rock as a likely opponent at some point, but the entire idea of that would be for Reigns to go over. Stature-enhancing, not as if he really needs it. People adore The Shield and any reference to it, but Seth Rollins has been tried on top multiple times with only reasonable results. Uso in-fighting is finished, if it even ever felt main event-worthy in the first place. WWE have no Forbidden Door, just the revolving one at the front of the Performance Center. There are no "dream" matches left, and this is all becoming a nightmare.

WWE persevered for so long to get this bit right that Reigns is now ruling over an empty and barren kingdom. Any heel of this standard is only as good as the babyface he or she eventually puts over and it's never been more apparent how far one is from being ready.

The joy of a journey this long and wide-ranging is supposed to be when one catches brief glimpse of the destination, but it's nowhere to be found because its nowhere in sight. Dusty Rhodes famously used to pontificate on the importance of emotion, but that feeling is long, long gone. Reigns, the angle and SmackDown itself has become a husk of the intriguing prospect it was many months ago - and being forced to watch it play out in real time has revealed that there's still a lot more to come.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett