Why WWE's New Faction Is Already Doomed To Fail

Yes, we don't even know who's in it yet. No, it doesn't matter.

by Michael Sidgwick
New Faction
WWE

Ahead of last night's wildly nonsensical but perversely entertaining Monday Night RAW, WWE's official Twitter account promised the debut of a new faction. The copy read "WWE.com has learned that a new faction is arriving on #WWERAW tonight. What does the alliance have in store for the red brand?"

The hashtags and marketing-speak undermined the premise before we even learned of it. Ryan Satin of Pro Wrestling Sheet provided additional information: "From what we’re told, the group is set to “cause chaos” in WWE from a storyline standpoint and use any means necessary to get the attention of management. Our sources say the “chaos” is being caused by the group in an effort to loosen control over WWE Superstars and change the way the organization operates," Satin claimed, using, oddly, WWE-speak.

WWE is saved! They are addressing the institutional rot onscreen!

That's it. It's f*cked already. Advertising a renegade group ahead of time is profoundly oxymoronic. Let's invite a rebel force over the border, eh? Might make for good telly!

WWE has neither the conviction nor the elegance to get this over. WWE's latest faction failed before they debuted, much less failed to debut as scheduled.

Actually, did they debut?

CONT'D...(1 of 6)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!