Why WWE's Ratings Desperation Is A GOOD Thing

Raw McMahons
WWE

The (second) death of Mr McMahon isn't the "GOOD" thing the title of this article speaks to by the way. WWE persists with its own kind of macabre as it is, making heavy use of Baron Corbin as current warden of the Banter Era without needing the gallows humour of the demise of a septuagenarian, but if this whole arc isn't the tycoon booking his own breakdown, then what's this all really been about?

Knowing is half the battle, so the old saying goes. Mr McMahon knowing he's losing the battle against his own mind allows for these objectively bad decisions to occur in contrast to that notion of democracy posited by the rest of his family on the December 18th 2018 Raw before all of them apart from Triple H turned heel again.

But then, was that sliver of optimism ultimately as blind and short term as WWE's own creative strategy anyway? Read that date again; December 18th was six months ago - a lifetime in WWE, and long enough for McMahon to forget the segment ever happened because god forbid somebody rock up to work with a storyboard or timeline to stick to.

Let this not be end of all optimism. The future doesn't look bright, but wrestling history has taught us so often of the dawn that follows darkness, eventually.

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett