Why WWE's Ratings Desperation Is A GOOD Thing

The (second) death of Mr McMahon isn't the "GOOD" thing the title of this article speaks to by the way. WWE persists with its own kind of macabre as it is, making heavy use of Baron Corbin as current warden of the Banter Era without needing the gallows humour of the demise of a septuagenarian, but if this whole arc isn't the tycoon booking his own breakdown, then what's this all really been about?

Knowing is half the battle, so the old saying goes. Mr McMahon knowing he's losing the battle against his own mind allows for these objectively bad decisions to occur in contrast to that notion of democracy posited by the rest of his family on the December 18th 2018 Raw before all of them apart from Triple H turned heel again.

But then, was that sliver of optimism ultimately as blind and short term as WWE's own creative strategy anyway? Read that date again; December 18th was six months ago - a lifetime in WWE, and long enough for McMahon to forget the segment ever happened because god forbid somebody rock up to work with a storyboard or timeline to stick to.

Let this not be end of all optimism. The future doesn't look bright, but wrestling history has taught us so often of the dawn that follows darkness, eventually.