The Royal Rumble match is arguably the most equally entertaining and intriguing contest of the WWE calendar. Statistically it proved to be the biggest event outside of Mania in 2013, drawing 579,000 pay per view buys. That's almost 300k buys more than Summerslam 2013 garnered. Fair enough this year we had The Rock boosting the event profile, but year on year the Royal Rumble has become the most important WWE event outside of Wrestlemania. It is down to the compelling concept of the Rumble match itself. 30 men entering, one every few minutes, attempting to dispatch his opponents over the top rope to secure a title shot at Wrestlemania. It is a huge selling point - will we see a new star made? Who will win the Rumble? Unlike other WWE matches, this really means something. The concept was first pioneered by Pat Paterson and has made several stars throughout the years. Winning a Rumble is as big as winning a title, it anoints you as a star. It is a key story telling device that the WWE use to narrate a heroic journey. The prize of a Wrestlemania title shot and outlasting 30 other men gives the winner an important status within the company. But despite the credibility of the event, there have been various missed opportunities throughout the years. There are big creative angles that the WWE could do with the match, it doesn't need to run to the same formula every year. You don't want to meddle with a great concept too much, but there are many things that could be done to add further spark to the match. Here we look at 10 Royal Rumble missed opportunities ...