While making WrestleMania 30 available at just 10 dollars (with a six month Network subscription of ten dollars a month) will help drive subscription sales, it also makes WrestleMania a much cheapened commodity. It's the kind of thing a company can never bounce back from, in a round-about way the WWE has said that WrestleMania isn't worth a $60 PPV purchase. They have devalued the product. UFC President Dana White who operates on the same business model as WWE has branded the decision as "ridiculous." The Wrestling Observer is already speculating that WrestleMania could be moved back to a full price PPV basis next year if Network subscription numbers aren't over a million. It's the only way WWE could make up for the short-fall in their ambitious expectations. However, how can WWE possibly attempt to charge full price again after giving it away so cheap? Many fans just won't bother because they now don't perceive it as something worth a big price tag. Time will tell, the decision to cheapen WrestleMania will either be a huge error or huge boost to a new era of successful WWE digital consumption.
