WWE: 10 Huge Errors On The Road To WrestleMania 30

7. Not Promoting Brock Lesnar And Undertaker's Past

WWE's errors with Brock Lesnar and The Undertaker make you wish you could sit in a creative meeting and say "Guys, seriously, why aren't we using all the great material we have already for these wrestlers." It's just unfathomable why the company wouldn't want to exploit the rich history of Taker and Lesnar. There hasn't been one mention on TV that they've had some previously epic brawls or that Lesnar has always got the best of Taker. Just stop and have a think for a minute whoever scripted this feud €” you are trying to get Brock over as a threat to the streak but haven't mentioned he previously beat and dominated Taker. Why wouldn't you utilise that? The other thing which should have been used was Ariel Helwani's footage when the two men squared off at UFC a few years back. It would give the story a new dimension and add some personal heat, it's the whole reason that angle was shot back in 2010 to begin with. By making the error of not using Brock and Taker's history, the WWE has turned a hot feud into just another match.
WWE Writer

Grahame Herbert hasn't written a bio just yet, but if they had... it would appear here.