There is no greater tool WWE Superstars have behind them than the company's marketing machine. When Vince McMahon's wrestling empire finds a star they are willing to invest in, they pull at all stops to promote that man or woman. Their face appears on magazine covers, book covers, DVD covers, they become major part of WWE licensing and have their images splashed across millions of t-shirts available at major retailers such as WalMart. Actions figures, video games and even comic books await Rusev in the weeks, months and years to come following his debut. If he can hold up his end of the bargain, which is a big "if" considering his relative inexperience, he will have the full support of a company ready at any minute to mass produce Alexander Rusev sippy cups.
Erik Beaston is a freelance pro wrestling writer who likes long walks in the park, dandelions and has not quite figured out that this introduction is not for Match.com. He resides in Parts Unknown, where he hosts weekly cookouts with Kane, The Ultimate Warrior, Papa Shango and The Boogeyman. Be jealous.
