4. He's Tough
Pro wrestling is still dogged by claims that it is all a fraud. Despite how many times wrestlers legitimately injure themselves by trying to do high risk moves or participating in extreme bloody matches (or both), some parts of society deride as nothing more than a circus. Batista has participated in MMA fights like Brock Lesnar as well as having a pretty rough upbringing that the WWE has on occasions used to help emphasise the fact that he is from the wrong side of the tracks. The WWE will therefore once again be looking to Batista to help bring in the wrestling fans who have moved over to other promotions because of the PG nature of their program, as well as other, more casual fans who will be fascinated with the idea of a Batista/Lesnar feud but are not quite hardcore enough for MMA. But that's not all he could bring in.