3. Failed Gimmick Changes
Thankfully the Skip Sheffield gimmick did not work out and was not used on the main roster for long, the best decisions the WWE have made with Ryback up until now is that he was the Royal Rumble runner-up and also that they debuted the Ryback character. Although they have wasted opportunities, the Ryback character was the best option the WWE could go with. Relating back to the heel change, the gimmick changes which shortly followed were equally as ridiculous and play a part in his downfall form a main eventer to...well whatever he is now. As the year went on so did Ryback's gimmick changes, he went from the human wrecking ball to being known as a complainer. Something the WWE thought we would take seriously from somebody so big, powerful and was once a threat to the WWE Championship. That was the first gimmick change which really showed that the WWE genuinely had nothing for Ryback so they effectively turned him into 'Cryback'. That gimmick was just not going anywhere and Ryback too would have been frustrated at the fact that he had to go through such a gimmick which did make him a laughing stick in the business. His second gimmick change is something which is 50-50. Ryback then went on to become a bully which was an interesting move from creative as on one hand the WWE are involved heavily with the Be-A-Star campaign which fights against bullying and then they choose to have Ryback play a bully who bullies everyone backstage because he is 'the big guy'. First off this is something children will pick up, if it is acceptable for Ryback to do it then they will believe they can do it too but that is not the point. I think this was also something the WWE rushed to put together and it failed but it truly could have been so much more interesting. On screen it did look like Ryback enjoyed playing a bully and if he was given an interesting storyline then it could have worked.