7. Paul Heyman
Duh. Paul Heyman is one of the most controversial men in history, but there is no doubt that he has left a massive mark on the way that wrestling is performed. People like Jim Cornette have praised Heyman not only for his ability to mobilize fans but also the way he was able to push talent that actually wasn't that talented. Mick Foley, CM Punk and Chris Jericho are just some of the superstars who came through Heyman booking and were infinitely better for it. A Heyman-led creative WWE would no doubt be controversial, but maybe not
that controversial. It has to be remembered that ECW was controversial because they were the anti-establishment underdog going up against two giants in WWE and WCW. However, what would change is the idea of the ideal superstar, with Heyman willing to put over guys who could speak and could captivate a crowd. If one was passionate enough in a Heyman-led creative team and willing to learn, Heyman would be willing to push them.