8. Utilise Paul Heyman To His Best Potential
There is no greater orator in WWE right now and few in the history of pro-wrestling period as talented at finding a way, with words alone, of making a feud personal than Paul Heyman. Everything from his grating tone of voice to his patronising way of expressing himself, to his excellent facial expressions antagonises the crowd and other superstars to want to beat the hell out of him! Last year, with CM Punk, Heyman's role in the feud was quite peripheral. Punk's own high standard of heel instincts plus the untimely death of Paul Bearer, which, rightly, became a focal point of their feud from that point forward meant Heyman played a bit-part in the build-up to 'Mania 29. This time, it shall be quite a different story. Lesnar's limited mic-skills means Heyman is a vital commodity in providing the antagonism to the stoic Undertaker. Heyman should pull no punches. My first idea was possibly involving Michelle McCool, as it would mirror the feud they had back in 2002, when Heyman targeted Taker's wife, at the time, Sara but I doubt WWE would want to allude to the real-life humanity of 'Taker in his current gimmick. Instead, I propose Heyman take an approach of: "whatever best insults The Undertaker, best insults the crowd". I would have Paul Heyman cut one or two highly conceptual promos using dark, satanic language with plenty of grand, biblical scripture- doing his best to mimic the lingo 'Taker himself has used throughout his career. This would ultimately serve as a grave insult to 'Taker's character along with his legacy and all 'Taker would need to do is react the way any man insulted beyond his limit would do. Heyman has the skills to pull it off and such an approach lets the audience know, this isn't just about the Streak, it's personal. The consequence of such insults, which I'll get to that in a second, will lead to a more virulent rage between Brock and 'Taker and, as such, Heyman will have proven, once again, his value as a mouthpiece in WWE. Now, from all of this, you have another little gem you could use...