10 Ways Jeff Jarrett Can Make His New Wrestling Promotion A Success 

5. Good TV Product With A Strong Commentary Team

The TV shows are what sell the product to fans around the country (and the world if they are successful). They are the platform that ultimately makes or breaks a company. If the shows are good, it will keep fans watching and it will increase pay-per-view buying rates and sell tickets to non-televised shows. Toby Keith, Jeff Jarrett's backer, has strong connections with CMT and other networks, such as Spike, are also interested. This gives his new company a huge advantage over smaller companies by being able to promote the show across the country. They have to build on this and make watching the company and their shows enjoyable every week. Apart from good matches and interesting story lines, the other key to a successful TV show is a strong commentary team. They are the link between the fans, the creative team and the wrestlers: they help put across what the company are trying to do to the fans. They help sell the action and help make iconic moments, for example fans remember Jim Ross' commentary as much as Mick Foley's fall off the top of the Cell against The Undertaker in 1996. JR and Jerry "The King" Lawler in the late 1990's were one of the strongest commentary teams in wrestling and they helped the "Attitude Era" WWE succeed over WCW. The combination of straight man with colour commentary and how they interact help sell the show. Once the TV contract is in place, Jarrett's team will have to develop their show and put in place all of the elements they want for their show to stand out. Putting together a commentary team to supplement the show will be an interesting balancing act: too large a team or having poor members of the commentary team (Tazz immediately springs to mind) will turn off fans and make them want to watch with the sound off. If Double J can get his TV product to work in harmony, his company will stand a good chance of being successful.