1. Daniel Bryan Screwed Out Of WWE Championship
Daniel Bryan spent the summer of 2013 as the most over man in wrestling, it was a force of popularity so strong that WWE had no choice but to push the talented grappler into main events. Bryan had made it. He won the WWE title from John Cena in a superb Summerslam main event, and a new star was born. So what did WWE do? They had creative kill it. Straight away the writing team got to work on creativity seemingly designed to rip Bryan down in favor of enhancing a veteran star - Randy Orton. It began within minutes of Bryan's Summerslam win, Orton came out and cashed in money in the bank to instantly win the title off Bryan. They had put the bearded star on top just to topple him off. But this was only just the beginning of a creative catastrophe. The rematch was at Night of Champions and Bryan won the title back. Except he didn't. The next night on Raw, Triple H declared the result as a fast count, and the title was vacated. This wasn't just bad creative, it was full on hurtful creative. Fans felt genuinely furious that they had paid for an event that was simply wrote off the next night. But this wasn't yet the peak of WWE's most destructive booking in years. At the next PPV, Battleground, the main event again ended with a screwy finish. This time the WWE creative geniuses booked the finish to be Big Show coming to the ring to knock Bryan and Orton out. That was it, no bell, no nothing. The event ended on that. It was a costly creative decision that resulted in WWE having to issue refunds to pay per view subscribers who requested them. Now you would think after all these screwy finishes the WWE creative team would look to build bridges at the next pay per view. Far from it. The story to end Hell in a Cell was Orton beating Bryan for the WWE title after Shawn Michaels super kicked the popular babyface. And that was it. Bryan was replaced in the main events by The Big Show. Creative literally pulled back Bryan and held him down - WWE hadn't just screwed their most popular star over, they had screwed their paying audience over too.