In my opinion the WWE really messed up with The Wyatt family. The creative and production team had a great start by building excitement for these new characters in compelling vignettes. Interest was high and the debut of the Wyatt faction was eagerly anticipated - the videos had built them up tremendously as a new and fascinating story. There was a coolness to the voodoo laid back warp of the video features. When the in ring debut arrived, creative blew it. Fans had been in to the videos and wanted to cheer the men, they should have been brought in as a face trio who arrived in WWE to challenge The Shield. Instead the group came in with nonsensical promos and beat downs on meaningless jobbers. It hurt the faction. In addition to this, while the booking team obviously thought the supernatural promos of Bray were highly creative, in reality they were nonsense - the audience didn't get it, there wasn't enough clarity in the speeches to engage the viewers. The summer rolled on and The Wyatt family sank into mediocrity. The talented Bray rarely wrestled, leaving Harper and Rowan to contest dull efforts against meaningless opposition. It was hard to care when the group clashed with Kane, it just wasn't that great a feud compared to what a Shield feud could have been. The errors seem to be getting corrected now, the faction has clashed with CM Punk and Daniel Bryan and a Shield feud has been teased. Nevertheless, this doesn't make up for the disappointment of the original creative mishaps ... bringing these guys in as heels was an error. The Shield are the dominant heel trio in WWE, the Wyatt family just didn't have the creative room to get over.