WWE's 10 Biggest Money Performers In 2018

4. Shane McMahon

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WWE.com

The crowd reaction (and legitimate surge in WrestleMania ticket sales) to Shane McMahon's surprising 2016 return created a misunderstanding so gross it remains at large over two years later. There was a clear hunger for the 'Boy Wonder' around that time, but his persistent presence in main events since has rubbed many observers up the wrong way. McMahon's ability (or lack thereof) has never been in doubt to anybody other than the man himself - most that have dined on his mashed potatoes over the year admire his fighting spirit if not if his overly-spirited fighting style.

That said, it's hard to argue against the logic of constantly dropping him into matches in order to drop him off things. Through only earning limited exposure on the SmackDown Live! brand he's actually the commissioner of, use of McMahon in high profile matches has nonetheless added huge drama to the end result.

Doom inevitably awaited him in his Hell In A Cell clash with Kevin Owens just as it had done The Undertaker a year earlier, whilst two consecutive Survivor Series sh*tkickings in 2016 and 2017 have fed both his ego and the audience's bloodlust.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett