3. The "Yes!" Movement
Technically, Yes! has been a popular chant with the WWE Universe for almost two years now. Although it gained a little momentum beforehand, it really took off after the 18 Seconds Incident. From there, Yes! became one of the most popular chants to come along since the Attitude Era. Riding the wave of these chants, Bryan himself has transformed from a superstar that was probably destined to contend for the WHC every once in a while to WWE's bonafide #2 commodity. The Yes! chants were relatively organic. I'm pretty sure Bryan didn't expect the chant to take off like it did. The Yes! Movement, on the other hand, is not organic in the slightest. The Yes! Movement, for the uninitiated, is the name WWE is giving to the fan uprising surrounding Bryan's attempt to reach the top. If WWE really wanted Bryan out of the picture completely, they would not rally around the Yes! movement as much as they have been. It's on their merchandise, it's a regular hashtag, it's mentioned by Cole and Lawler very often. If WWE actually wanted to hold down Bryan, they would have squashed Yes! just like they squashed Fandango-ing. It's not hard for them to make something uncool quick, but they know not to do that with Bryan. Yes! persists in the WWE vernacular purely thanks to WWE's willingness to eventually capitalize on its hottest craze.