3. Hogan Family Scandal
Although it's not something the WWE would openly acknowledge on their programming, any good PR rep (just ask the guys in charge of Arnold Schwarzenegger) would admit a sex scandal is actually a blessing in disguise for some people in the entertainment industry, especially those who have (for whatever reason) been out of the limelight and - as Oscar Wilde once said - the only thing worse than being talked about is not being talked about. Hogan probably didn't like the moment his wife found out about the scandal but did soon realise that whatever doesn't bury you can only make your hit count on Google rise and rise. America soon began talking about Hogan and the blurry video and probably couldn't have cared less about the moral implications of his encounter with a younger woman. All Hogan had to do was show up on a popular talk show and take calls from viewers, apologising for his actions and saying that any 'Real American' would be ashamed and saddened, but that with the love of Jesus everyone could move past this horrible incident and onto the road of forgiveness. Hogan's popularity rating has now been re-established, those who forgot his name remembered him quickly and new offers of work have come through, with the WWE eager to capitalize on that all important "first match back" after the incident. Of course, you won't find any sordid company sponsoring Wrestlemania 30 or anyone openly admitting to the advantages of infidelity on a pre cut promo, but marketing is a wonderful thing and the additional "surprise" promotion earned from this matter means thatsales might just be boosted beyond the usual margins from non wrestling fans.