WWE: 6 Simple Ways To Make Dolph Ziggler A Main Eventer

6. Merch It Up

I am somewhat baffled by how little we see of Dolph's shirt colours in the crowd: bubblegum pink and turquoise blue. He is super-brand-able, a Malibu Ken doll with a steady stream of pick-up lines and catchphrases to trademark. He has over 1 million followers on twitter, males and females alike from all over the world. Dolph's achieved the impossible, by appealing to the fickle internet-savvy audience. He should be pimpin' his goods like crazy on social media. He's got more merch available in the WWE Shop than I expected to find, given how little of it I see elsewhere. Why aren't women taking selfies with Dolph's iPhone case in the reflection? Why aren't the smooth-talkers of the local gym drinking their protein smoothies out of a Dolph Shaker Cup? How is his relative popularity not translating to swag sales? Because no one is being made to feel compelled to buy his stuff. It's a vicious cycle: when Dolph's stock goes up on TV, people jump on the bandwagon and buy the merch, which in turn enhances Dolph's standing. Who wants to buy a shirt that brags about stealing the show, when the alleged show-stealer doesn't even get a televised entrance, then gets his ass kicked? If you build him, he will sell. Heck, since Triple H seems to be a fan of dropping insider lingo during his promos as of late, is it that far removed to make a Ziggler shirt about "Selling All Night Long"? Fans would appreciate sporting the double-entendre (and Instagramming the heck out of it). Just give fans a reason to buy. Nothing raises the cred of a wrestler than a sea of shirts and signs in the crowd.