WWE: 7 Characters That Must Debut Or Return After WrestleMania 30

1. Alexander Rusev

Rusev Lana Rusev is a guy that has been on WWE TV regularly since the Royal Rumble, but he hasn't had his debut match on WWE TV yet. If you watch NXT then you know him from being there for years. It's the main audience that has no idea. They're delaying the debut likely for something like the Andre the Giant battle royal or perhaps the next night on Raw. Whenever it happens, expect Rusev to get a lot of wins. Something that is in Rusev's favor is that WWE really needs some fresh heels on the main roster. Guys like Randy Orton and Batista aren't fresh. They're very used. There really aren't other top heels that will be there every week (Lesnar and Triple H are part time in-ring guys), so Rusev could be a guy that moves his way up the rankings sooner rather than later. The inclusion of Lana in his act will help him too. She's easy on the eyes and also very unlikable since she doesn't speak English. Cheap heat is an effective tool when used wisely. For his sake, here's hoping they give him something to do soon because chances are he'll just win a bunch of squash matches for a couple of months and then fade away. We've seen it before. It could happen again. Out of all the talent mentioned above, Rusev is a guy that is the biggest lock in terms of having an impact on the main roster as soon as he's put in a position to do so. Whether he fails or succeeds, that's up to him and the creative team.
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John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.