WWE: 8 Reasons Bray Wyatt Will Fail After WrestleMania 30

3. Cool Heel

One of the issues with Bray Wyatt that is lingering just under the surface is the undeniable truth that Bray is a cool heel. In today's WWE, that's the kiss of death. They don't want cool heels anymore. Things are black and white; heel and face. Bray Wyatt does not fit WWE's game plan. That's a big reason why Bray is getting such a following now. He's edgy, cool, and different. As a cool heel, though, Wyatt is going to present major problems after Wrestlemania. Splitting the crowd at Wrestlemania won't be bad, Cena has been living through it for years. But after is where the cracks will start to show. There isn't a face left in the company Bray won't outshine but if you start putting him against heels then the character is already watered down. WWE does not want a violent, disturbed, and slightly demonic cult leader as a top face but he's too popular to be a real heel. This is going to cause major problems for Bray's booking the rest of 2014 that will prevent him from reaching the top.