WWE Files GODLY New Trademark Application

WWE attempts to lock down new term for one of its main roster acts.

The Viking Raiders Sarah Logan
WWE.com

WWE has filed a new trademark application for "Valhalla" with the United States Patent and Trademark Office.

Filed on 16 November, the application lists the following purpose (as found on the USPTO's searchable database):-

IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Lauren A. Dienes-Middlen was listed as the Attorney of Record.

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The term is likely to be applied to The Viking Raiders, given their constant references to Norse mythology's hall of the slain as part of their gimmick on SmackDown.

Erik and Ivar recently to television following a two-month absence, bringing Sarah Logan, Erik's real-life wife, with them. Logan had been out of WWE since April 2020, when she became one of the first casualties of brutal, company-wide releases blamed on "budget cuts" during a period of record profitability.

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Channel Manager
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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.