9 July 2017 will mark the first, and hopefully final, WWE Great Balls of Fire.
After the crushing disappointment of SmackDown Live's Money in the Bank, Raw simply has to one-up the competition. With WWE's ratings slowly decreasing every week, the company really needs an ace in the hole in order to agitate them in a positive direction.
Luckily, the PPV features one of the best-hyped dream matches on its card in the form of Brock Lesnar vs. Samoa Joe for the WWE Universal Championship. It has enjoyed one of the most unique builds of recent years, largely ditching the face/heel dynamic in favor of a UFC approach. The story is simple: two men are willing to destroy each other in order to win the title.
The rest... is a mixed bag. Although the new stipulations give them potential, appetites can't be high for yet another Cesaro & Sheamus vs. The Hardys match, nor the continuation of The Miz and Dean Ambrose's never-ending feud. And what has Seth Rollins done to deserve being saddled with Bray Wyatt?
The card might not be the most appealing, but it could yet prove fruitful provided WWE book it correctly. It isn't something they're always in the habit of doing. How should WWE book Great Balls of Fire? (They already made a balls of the name.)