2. They Could Be Doing A Double Turn
One of the best creative things the WWF ever did was at Wrestlemania 13 - Steve Austin went in as the heel, Bret Hart the babyface - by the end of the match it was Austin the face and Hart the bad guy. It would work brilliantly with Orton and Cena in the unification match. Let's face it, the angle has hinted at it already. Cena was stood alongside the Authority, Orton meanwhile was staring accusingly at Hunter. They could keep to the current dynamic right up until the pay per view, then Cena could become increasingly heelish throughout the championship match, actively playing to the crowds booing of him. Orton meanwhile could be cast in a sympathetic light, and by the end of it Cena could be the full blown heel and Orton the sympathetic babyface. This could then set up an exciting chase as Orton looks for revenge against the new undisputed champion and corporate monster. The WWE crowds have been wanting to boo Cena for years. When the Boston native finally turns it is going to be fantastic television. This could be the right moment and circumstances.