WWE Makes Major Change To Online Merch Store

WWEShop.com now ran by new operators...

WWE Shop

WWE's official online merchandise store, WWEShop.com, is now being operated by online retailer Fanatics.

This recent change is apparent on the site itself. Where once a "WWE Shop" logo sat alone in the top left corner, it now has "A Fanatics Experience" written beneath it.

Wrestlenomics' Brandon Thurston spotted this on Wednesday:-


The news comes following a March release announcing the WWE/Fanatics partnership. Per WWE.com:-

WWE and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilize its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the ground-breaking deal, WWE will benefit from many capabilities across the Fanatics platform to create more opportunities for its global fanbase to showcase their pride and passion for WWE, its marquee events, and star-studded roster.

Founded in 2011, Fanatics currently works with such sports leagues as the NBA, NFL, NHL, MLB, Formula 1, and more, operating online merchandise stores for the majority. WWE's consumer products business was worth around $101 million in 2021 per that year's financial reports.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.