How the mighty have fallen. Cesaro went from being a hot property, propelled by organic fan support into a higher profile with a big win at WrestleMania XXX and an association as a Paul Heyman guy. But somewhere along the way someone decided that wasnt the plan, crowd responses and talent be damned. Whatever the reason, hes fallen far than any other superstar since the WWEs biggest event. This is a guy who went from getting some of the loudest reactions on the card, vanquishing his former partner in short order, winning a prestigious battle royal at Mania and then being paired with Paul Heyman. This all felt like the natural progression was a break away from Heyman and a big star-making match vs. Brock Lesnar. Instead hes now losing to Heath Slater. At SummerSlam he was demoted to the pre-show, losing to Rob Van Dam of all people, a part-timer who the company has shown no interest in pushing due to his lack of long term commitment. The optimists among us would like to believe that WWE has big plans for The Swiss Superman, biding their time until they need to push him strongly again. But the overwhelming majority of fans who could generously be called pessimists fully suspect that hes floundering because the creative department has no idea what to do with him. And thats a shame because hes one of the most talented workers on the entire roster.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
