WWE SummerSlam 2016: 10 Things That Must Happen
4. Seth Rollins Struggles With Intimidation From 'Demon King'
It was smart of WWE's creative team to introduce the 'Demon King' character of Finn Balor on Raw. Some who exclusively watch the main roster shows won't have seen the Irishman's amazing entrance or theatrics on NXT programming, but now they have had a quick introduction to it before SummerSlam.
On Raw, Seth Rollins looked intimidated by Balor's guise and that's something the company have to continue come the pay-per-view. Rollins can't suddenly find his balls, strutting into SummerSlam without a care in the world like he's about to have just any old match. No, he must struggle to overcome his insecurity over what Balor's demon can do to him.
If that's a theme of the bout, both men will have something to work with throughout. The result is a tough one, simply because there's a brand new WWE Universal Title on the line. Do WWE put their eggs in the Balor basket, or do they embrace the idea of Rollins being the man?
Whatever is chosen, Seth really has to sell that fear of Finn's fresh-feeling 'Demon King' persona.