WWE doesn't ask this question because as a company they're probably petrified that the answer would lose them fans, but it's never felt more in the ether than of late:
Why, exactly, do you watch WWE?
The January 17th edition of SmackDown was good. Not billion dollar wrestling show good (and what the f*ck, realistically, is billion dollar wrestling good?!) but good. An episode dedicated to the late Rocky Johnson wasn't quite as electrifying as the 'Soul Man's famous son, but it took a wretched run for the blue brand and reversed course somewhat.
John Morrison wasn't walking out of a cupboard or cutting a sh*tty promo, but working quite the match against Big E. Sasha Banks couldn't wrestle Lacey Evans as advertised but only because the 'Sassy Southern Belle' had gotten to her first in an effort to bat back 'The Boss' and SmackDown Women's Champion Bayley. In defeat, The Revival spoke of bigger, intriguing problems with the company and the tag division at large.
The G on Chad Gable's basketball jersey still had a ruler on it, and the company leaning on Kane for ratings was reflective of Vince McMahon still operating a minimum of 15 years out of date, but the flashes above (as well as what felt like a destination for the overdue end of the Roman Reigns/Baron Corbin series) gave rise to optimism where there'd previously been none.
The weekend passed by, and folk gathered again for Monday Night Raw. The Royal Rumble go-home Raw in fact - the final build to one of the most beloved company institutions.
What could possibly go wrong?