WWE: The Cause Of, And Solution To, All Of Life’s Problems

nxt invasion
WWE

2020 could and should be the best year for wrestling television since the height of the Attitude Era. WWE is competing not just with AEW but itself in the form of third show NXT. The black-and-gold brand is beloved by its supporters, so much so that it's possible that Wednesday Nights could one day score more collected viewers than either Raw or SmackDown on established Mondays and Fridays. McMahon always wanted to create the idea of competition within his own empire, and All Elite Wrestling's very existence might have cultivated exactly that.

But those that love the Full Sail showcase are left with the burden of its parent company. As outlined, WWE is a show simply unable to achieve perfection, and one that often looks as though it's trying to do the opposite. Roman Reigns was pushed to the moon twice over and hated just because he had the company's full support. One can only hope the derision doesn't return if and when he's propelled again, but the company's attempt to scale back his presence upon his return was at least mindful in its approach. NXT roster members are evidence of how perception of a brand can help a push.

They are the company that make you watch, make you love, make you hate, make you angry and somehow make you come back for more the following week. They do the same for your writer, and they still know how to hook fans young and hook them good even with the demos dominated by the 50+.

But don't let a bad week break your fandom and a good one make it. Take the latter and savour it, and use the former to find another federation that fits you, even if it's WWE's own "developmental" brand. In this era, and for as long as Vince McMahon continues to run the company, it’s the best way to remain attached to the thing that constantly tries to push you away.

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett