3. "The Rattlesnake's Crashing The Corporation's Party!"
https://www.youtube.com/watch?v=Cjz3u8KgLRg Steve Austin driving a zamboni down to the ring is one thing, but driving a beer truck and practically destroying the entrance stage in the process is several notches above anything Stone Cold Steve Austin has ever done. Another great infamous moment from the Attitude Era occurred on March 22nd of 1999 on Monday Night Raw, when the Corporation (at the time Vince and Shane McMahon, along with the then WWF Champion The Rock) celebrated the size of their egos when they taunted Mankind's attempt at being the WWF Champion. Six days away from Wrestlemania The Rock would defend his championship against Steve Austin, but the Texas Rattlesnake looked to start things a little early for the champion alongside his Corporation higher-ups; that night, Austin drove an enormous beer truck through the entrance and all the way down to the ring, climbed on top and opened up a verbal can of whoop ass on The Rock. Austin stated that he would walk out of Wrestlemania as the new WWF Champion, and rubbed it in The Rock's face while Vince and Shane stood by to hold The Rock back. Stone Cold then proceeded to climb back down, saying "I think we outta share a little pre-match beer right now." He then took out the main nose to the beer truck, opened it up full-on, and drenched the Corporation inside the ring, sending a jet stream of beer hurtling towards the Corporation and audience. While the audience bathed in its richness, the Corporation floundered and struggled. Steve Austin didn't care, knowing full well that by doing what he was doing he was sending a powerful message to The Rock: at Wrestlemania, he would take that championship from him. The beer truck incident on Monday Night Raw is surely a moment that is timeless in the WWE's history. How they pulled off the idea of actually driving a truck through the stage on live television is insane to think about, but back then the sponsors ate it up. When the WWE pulled off antics like such, it was good for business. But when Stone Cold Steve Austin was the progenitor of the scene, it was best for business.
Ryan N. Glenn
Contributor
Ryan Glenn is an amateur writer in pursuit of a career in both the writing and graphic design fields. He currently attends the Art Institutes of Illinois and looks to go back for a degree in journalism. A reader of an exhaustive library of books and an adept music and video game lover, there's no outlet of media that he isn't involved in or doesn't love.
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