Xavier Woods' UpUpDownDown Is Back, But Not As You Know It...

Backstage update on UpUpDownDown's comeback - and why it will look VERY different.

Xavier Woods UpUpDownDown

Xavier Woods' popular gaming series, UpUpDownDown, recently returned to YouTube, having been idle since 2021, with the channel used solely to host Woods' WWE 2K22 content during that timeline.

It was reported in November 2021 that not only had Woods sold the UpUpDownDown brand to WWE, but he was making "little to no additional money" from the channel he had built from nothing to over 2 million subscribers since its 2015 launch.

And now that UpUpDownDown is back, it's going to look a lot different.


Fightful Select reports that the show will be without the vast majority (if not all) of its previous cast of characters. WWE, who own the brand, wanted limitations relating to Woods' deal with G4 and who the New Day man is allowed to appear onscreen with. While details are scarce, these restrictions are believed to refer to utilising people who work for other wrestling promotions.

This poses obvious issues for UpUpDownDown, considering former regulars Adam Cole, Mia Yim, Cesaro, and Jessamyn Duke are no longer with WWE, having departed at various points over the past couple of years.


WWE's appreciation of the former Tyler Breeze's work on the channel was noted, despite him being no longer under contract with the promotion and, as was the case with UpUpDownDown's last run of content, such figures may be brought back to work exclusively on the show. This hasn't been confirmed, though.

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Senior Reporter
Senior Reporter

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.