10 Reasons Why The New 52 Was Doomed To Fail

3. It Alienated Older Readers

Flashpoint New 52
DC Comics

Not content with alienating female fans the world over, DC also made an effort to amputate their traditional reader base too, by erasing decades worth of history from the equation.

Of course, this isn’t the only reason why older readers abandoned the reboot (any reader who values continuity over story-telling is doing their self no favour), but it was certainly a contributing factor. Being told the universe they grew up with - the one that introduced them to the medium itself - was basically gone, would make it difficult to embrace any replacement, particularly one as lacklustre as the New 52.

The thing is, for the ten years before the relaunch happened DC was genuinely going places, offering a style different from Marvel and affording their titles with a certain uniqueness that engendered a specific kind of feel on the page. That was all lost with the reboot, and for the old-guard among the DC faithful, the tonal reset proved too much to bear.

Compounding this reset further were, of course, the various editorial and creative issues that afflicted the reboot in its opening year. For fans accustomed to the quality of years past, the sudden drop in creative freedom didn’t go unnoticed and provided little incentive for them to stick things out.

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WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.