9 Mind Blowing "What If?" Scenarios That Almost Changed Comics Forever

9. Marvel's Talent Doesn't Leave For Image

Image Comics

As far as comics are concerned, the nineties was a pretty dreadful decade. Bizarre creative decisions, Clone Sagas, edgy and dated character designs - all found a home at both DC and Marvel during those years. And, while the industry looked like it was on the rise (in the same way Wall Street did shortly before October 1929), the numbers didn't do justice to the various internal calamities that were then engulfing the Big Two.

Marvel was suffering the most, and their top talent sensed the worst. Todd McFarlane, who had quickly established himself as one of the biggest artists in the industry, owing to his stint on Spider-Man, was growing increasingly frustrated in regards to editorial interference on his title. Compounding these worries further were Marvel's apparent unwillingness to pay substantial royalties to staff who'd created characters for the company, and so, in 1991, they left.

McFarlane led the charge along with Jim Lee, Rob Liefeld, Marc Silvestri, Whilce Portacio and Jim Valentino, a group who'd later go on to become the founders of Image Comics. Image today stands as being one of the key publishers in the biz, offering writers and artists the ability to own their own material in an environment unburdened by events and editorial interference. Spawn-mania gripped the rest of the decade, and yeah, the rest is history.

Had McFarlane et al. chosen to stay at Marvel, however, then things would've worked out a whole lot differently. Although tension had been brewing for some time, there's every chance that, had Marvel backed off and made McFarlane an offer, the 'X'-odus of '91 would never have occurred, meaning that the Image we all know and love may never have come to pass, and that the Indie scene itself would never be the same.

Advertisement
Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.