SDCC 2017: 8 Reasons Why DC Just Beat Marvel

6. They're Aiming For A More 'Evergreen' Feel

When you think of DC, chances are your mind falls to stories like The Long Halloween, The Dark Knight Returns and Watchmen - all books with a timeless feel. More importantly, however, is that they're easy to pick up and read, requiring only a minimal knowledge of the DC Universe (or none, in Watchmen's case) to navigate efficiently.

This 'evergreen' feel is the one DC will now be striving for, according to Jim Lee. With top artists and writers forming formidable and established creative teams (Snyder and Capullo springs to mind), the company are clearly aiming to replicate the success found with duos like Frank Miller and David Mazzucchelli, Jeph Loeb and Tim Sale, and Grant Morrison and Frank Quitely - all names that evoke the very best the company has put to paper.

A return to this format is certainly welcomed, especially if it diverts attention (and resources) away from cranking out yearly event titles and tie-ins that have plagued the industry for the past decade.