SDCC 2017: 8 Reasons Why DC Just Beat Marvel

7. We're Finally Getting A Milestone Relaunch

Milestone Media Comics DC Static Shock
DC Comics

When Dwayne McDuffie, Denys Cowan, Michael Davis and Derik Dingle founded Milestone Media in 1993, they did so in a climate that actively underrepresented people from minority backgrounds.

The company gave way to fan favourite characters like Static (who we all got to see in the DC Animated Universe under Static Shock), before being untimely shutdown in 1997. Needless to say, the surviving creators behind the project have been steadily working towards a Milestone revival - a task that looks set to be achieved with the imminent arrival of 'Earth M'.

Announced over two years ago and stuck in publishing limbo ever since, Jim Lee remarked at the 'Meet the Publishers' panel that Earth M was in fact ready to go, and will be dropping within the coming months. Fantastic news, then, for fans of Cowan et al., and even greater news for the creators themselves.

Who knows why it's taken DC so long to move ahead with the project, especially since it's been two years since the first announcement, but we can all at least be thankful that it's nearly here.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.