10 Awful Trailers For Surprisingly Good Horror Movies

Crimson Peak follows a young Victorian author called Edith who's still reeling from her mother's death when she meets a handsome stranger called Thomas Sharpe. After they wed, Edith moves into Thomas' home, where he lives with his callous sister, Lucille.

Although Edith assumes her luck is turning around, an apparition appears, warning her that she's in terrible danger. Suspecting the Sharpes are not what they seem, Edith prepares to uncover the truth about her husband's family.

Based on that synopsis, Crimson Peak sounds like a love letter to Gothic fiction, akin to the work of the Bronte sisters, Mary Shelley, and Charles Dickens.

But you would never think that if you watched the trailer.

Because the trailer opens with the Universal and Legendary logo dripping in blood, you'd safely assume Crimson Peak was a conventional horror. Before we see a single frame of the movie, the trailer has already mislead us! Because the promotions were filled with jump-scares, viewers were expecting a paranormal horror flick - not a cautionary folktale.

Even though Crimson Peak is among Guillermo Del Toro's finest work, the advertisements mishandled what story the director was trying to tell.