10 Bad Movies With Great Trailers

The movie that sent M. Night Shyamalan disappearing up his own a*se, Lady in the Water marked the beginning of an alarming decent in the quality of the writer/director's output, one that he has only just recently recovered from.

A $70m exercise in self-indulgence, despite the presence of a talented ensemble cast, Shyamalan (who is a terrible actor) casts himself as a man whose writing saves the world, while Bob Balaban's film critic meets a grisly end. Subtle, this was not.

Regardless, Shyamalan still had some goodwill with audiences going into the movie, and the trailers somewhat misleadingly marketed it as a whimsical modern-day fairy-tale that promised plenty of mystery and suspense, not to mention a much more accessible tone than the fim-maker's previous work.

Shyamalan based the script on a bedtime story he had told his children and when the reactions came in, he probably wished he'd kept it that way. Barely recouping its budget at the box office and suffering from incredibly negative reviews, Shyamalan sought to immediately rehabilitate his career by diving headlong into The Happening. And we all know how that one turned out.