7. War Machine Controversy
While he may remain strictly behind the scenes, Perlmutter has still been involved in a fair share of controversy with some of the decisions he's made over the years. For example, after paying him a whopping $5 million for Iron Man, it was the Marvel CEO who decided that if he was unwilling to take a pay decrease, Terrence Howard would be replaced. That's exactly what happened, but Perlmutter has been alleged to have told colleagues that no one would notice the change because both actors are black. This has been strongly denied by Marvel and probably isn't true, but it does at least in some ways demonstrate just how ruthless a force the CEO is. Controversial it may be, but it's a business model they've made work despite the odd bit of bad press which fallings out like this might create.