10 Big Mistakes That Forced Sony To Give Up On The Amazing Spider-Man

1. Not Handing Themselves Over To Marvel Sooner

According to those leaked Sony emails, they'd been considering teaming up with Marvel for a while €“ only for negotiations to break down (this was around the same time they considered doing an animated comedy Spider-Man with 21 Jump Street/LEGO Movie directors Phil Lord and Chris Miller). This morning, it turned out those talks actually continued, and eventually they reached a settlement everyone was happy with. The next Spider-Man is now part of Marvel's upcoming slate - meaning they had to move Black Panther and Captain Marvel's release dates - and that seems like the best result for everyone involved. In fact, this news is the first time the audience at large seems to be excited about a Spider-Man film since, well Sam Raimi's second one. If Sony made one huge mistake that effectively tanked the franchise, it was not handing over the keys to the kingdom to Marvel sooner. It remains to be seen if the results are worth watching, but PR-wise? This is a banner day in the Spider-Man franchise. What other mistakes did Sony make? What do you hope Marvel can correct? Share your thoughts down in the comments.
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Tom Baker is the Comics Editor at WhatCulture! He's heard all the Doctor Who jokes, but not many about Randall and Hopkirk. He also blogs at http://communibearsilostate.wordpress.com/