10 Craziest Cinema Demands Made By Hollywood
4. Steven Spielberg Installs $14,000 Strobe Lighting in 13 Cinemas for a Trailer
The promotion of Steven Spielberg's Jurassic Park sequel, The Lost World went the extra mile by spending $14,000 per cinema for special strobe lighting.
This lighting was special because it was triggered by a signal encoded within the trailer for the film, designed to replicate the sensation of thunder and lightning during the brief glimpse of footage from the highly anticipated sequel.
The president of Digital Theater Systems promoted this new development by saying: "It’s one thing to create lightning on the screen, but when you also have it coming from the rear and sides, it creates a whole environment”. The function wasn't rolled out when the film was released a year later in 1997, but variations on the technology have followed in its wake.
There's the 4DX technology pioneered in Korea that attempts to create the environments DTS were trying to replicate back in 1996, with scents, lights, dry ice and vibrating seats. Before that there was the rumbling DBox chairs, designed to make you feel every crunch of the gear stick in the latest Fast and Furious film whilst setting the teeth rattling of anyone sat in the standard row in front.