10 Defining Films In The Age Of 3D

6. Mars Needs Moms (2011)

Up until the start of 2011, 3D looked like an unstoppable juggernaut; even those with terrible post-conversion still made a tidy profit. Disney€™s mo-cap sci-fi 3D family comedy adventure, Mars Needs Moms, was different; It flopped terribly. As I've discussed before, Disney blamed the presence of Mars, rather than on it having way too many selling points and looking incredibly bland. Animation lends itself to 3D as everything is already in a 3D plane, so relatively little effort is needed compared to the live-action counterparts. This was why the initial 3D films were all animations; they were cheap, but effective. This means Mars Needs Moms will have had good quality 3D, furthering the shock of its failure (for Disney at least). This directly led to this year€™s box office travesty, John Carter, showing how in only one year 3D films went from certain success to the same gamble blockbusters were back a few years before. The 3D bubble had burst.
 
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Film Editor (2014-2016). Loves The Usual Suspects. Hates Transformers 2. Everything else lies somewhere in the middle. Once met the Chuckle Brothers.