3. Will Smith
Will Smith is one of the biggest, most powerful Hollywood stars working today. He's a man that from humble roots as a (terrible) rapper and (pretty darn good) sitcom actor has stratospherically ascended the fame machine to become an entire brand. Well, sort of....at least from the mid-90s up until the mid 2000s he was a brand, a sure fire seat filler; a cash cow of the milkiest variety. He churned out smash hit summer, pop corn blockbusters like" Independence Day" (come on you love it) and "Men in Black", then slightly later in his career become a credible acting force with star turns in the likes of "Ali" and (much later) the "Pursuit of Happyness". But something has been going wrong with Mr Smith for sometime now. It started back with the catastrophic miss-step that was "Wild Wild West", a steampunk western/ tongue in cheek action adventure that looked like it could have been amazing but simply collapsed under the weight of its giant mechanical spider obsession and general awfulness (homework, check out Kevin Smith and Patton Oswalt waxing separately about why they hate this movie so much). Before long those previously mentioned successful films seemed to be getting swamped more and more regularly in films like" I, Robot" or "I Am Legend" or" Hancock" - movie pictures that were built as summer blockbusters, but hampered by (amongst many things) and increasingly unlikeable take on Smith's cocksure charms. Maybe it's something to do with becoming king of the Hollywood and then choosing to star in a string of films where by you are effectively the most important person on earth (I Am Legend, Hancock and to a lesser extent Seven Pounds) might lean towards a less than healthy psychological image of oneself....ya know, the kind of rampant narcissism that often causes careers to turn into all shades of s**tty. Oh and then there's the recent "After Earth". Conceived entirely by him and also starring his insufferable offspring and a plot so stupid that just thinking about it has given me a nose bleed.
Nostalgia Rating Bring back the Fresh prince.... call Jazzy Jeff or something.