With five Emmy awards to his name, Ron Burgundy has seen his fair share of shocking news stories during his tenure as an anchorman. There is still the occasional occurrence, however, that can astound even his worldly mind, such as when the network decides that the news team needs diversity (which it transpires is not an old wooden ship from the civil war era) and appoints a female with beautiful eyes and hair that smells like cinnamon. Interchangeable with other phrases, such as 'by the beard of Zeus' or 'sweet Lincoln's mullet' (or anything else involving a mythological or historical figure and an item), this line can be used in everyday conversation to express shock or surprise at something.
